I created an experience site detailing McKinsey's consulting approach in Engineering & Construction. The new, engaging, and structured platform, boosted user feedback scores.
As the UI/UX designer, I was responsible for redesigning the Cafler app, conducting user research, creating wireframes and prototypes, and designing a high-fidelity UI.
I redesigned Download.io's information architecture, visuals, and interactive elements, reducing bounce rates and increasing retention and click rates. Through surveys and usability testing, I created a user-friendly and visually inviting design.