Captivating animations and user-centric designs, paired with engaging content, created a distinctive and memorable user experience for Saxo Bank, enhancing brand positioning and user engagement.
Saxo Bank serves over 660,000 investors and traders across 18 countries and 20 languages. The challenge lies in balancing localization with a consistent tone of voice, while effectively showcasing their platforms to diverse markets with varying aesthetic preferences.
To ensure consistent branding across diverse markets, I crafted captivating animations that significantly lowered production costs for versioning. Combined with optimized UI design and engaging content creation, these efforts greatly enhanced onboarding and user retention.
Produced an immersive hero video for the homepage of home.saxo, effectively highlighting the bank's themes, investor types, and global reach, thereby enhancing user engagement.
Developed multiple iterations to finalize the art direction for home.saxo's frontpage, resulting in a visually cohesive and impactful design.
Explored larger image layouts to create a more immersive experience. Technical constraints necessitated a simpler design.
The use of perspective convey space and ease of entry for new investors. Although this approach initially strayed from Saxo Bank's visual identity, it led to a more streamlined and brand-aligned solution.
Developed multiple iterations to explore the arrangement of frontpage modules, refining visual priorities and styles to achieve a cohesive and effective design.
Created an engaging animation for the homepage's inspiration section, showcasing Saxo Bank’s diverse educational resources and tools for investor growth.
Designed a motion graphic to simplify the concept of investing with Saxo Bank’s managed portfolios, demonstrating how easy and intuitive investing can be through mobile platform elements.
I used animation to clearly differentiate Saxo Bank's platforms for casual investors and professional day-traders, effectively showcasing their unique features and flexibility compared to static screenshots.
Saxo Bank acquired the Dutch bank Bink Bank in 2021. Creating the best possible transition for the many customers of Bink Bank was crucial for the success of the merger.
This is the localised, temporary frontpage for the new Dutch clients. A more down to earth visual language was used to match the tone of voice clients were used to at Bink Bank.
A campaign running on the Swiss version of Saxo Bank's frontpage, targeting mass market investors and professional day traders.
The inspiration pages of Saxo Bank play an important role in creating trust with clients and giving new investors the confidence to start investing. The many offerings are important in creating and maintaining a relationsship with Saxo Bank's investors and traders.
This project had the goal of updating the headers of the inspiration pages for a more relevant and engaging experience.
Webinars have been one of the fastest growing offerings of Saxo Bank the past years. A new featured banner for webinars was created to reflect this new demand. Links between the various inspiration pages were updated as well.
The Investment & trading platforms are the backbone of Saxo Bank's value proposition. The Investor platform is targeted towards the more casual mass market portion of the banks clients.
Shown here are before and after visual updates were made to the platforms.
The trader platform is targeted towards professional day traders. Visual updates were made to make the platforms more presentable to new clients.
Explorations of layout for the testimonial section on the Saxo Wealthcare page. Creating a personal connection and telling the story of success is key to creating trust and motivation for new investors.
