Often the best way to start a conversation about change is by showing what the next evolution might look like. The new concept for MitIDA did exactly that, sparked discussion and broke ground on an important process.
The internal platform for members of The Danish Society of Engineers, IDA is called, MitIDA (Translated: MyIDA). MitIDA needed a facelift and the user experience needed to be reimagined.
A number of concepts were developed to spark discussion internally in the organisation, about what the future of MitIDA might look like.
Creating a new entrance for IDA members when signing in to their profile was the first step of building a relevant and engaging platform. Imagery in the theme of engineering paired with forced perspective were used to create the sense of entering into a modern platform.
Rethinking the frontpage of MitIDA to cater more specifically to each type of member, whether a student or a member who is retiring.
MitIDA needed a new logo that fits into the brand identity of IDA. For this purpose I created a logo that matches the geometric nature of the IDA-logo without overpowering it. This ensures that MitIDA is defined as a sub brand of IDA. Use of repetition and contrast gives the logo rhythm.
A simple brainstorm is one of the most powerful tools in concept development, whether the end goal is an interface or a logo.
Visualising a brainstorm builds a library of relevant visual material. This can be used for many different things in the process, such as icons, logo-concepts or entire site-concepts.
Sketching logos by hand allows for faster iteration and ideation. Creating this amount of iterations in vector, would have cost a lot of time, without adding much value to the end product.
A higher number of fast iterations allow for a broader exploration of visual directions. This results in a leaner process with an end product of higher quality.
