The Friga project won 1st place in the Design Matters competition on DMJX and acts as a proof-of-concept for autonomous technologies in the travel industry.
How can autonomous driving technologies be used to create more freedom and higher safety when traveling?
This project imagines how self-driving campers will shape our holiday experience in the future. With Friga in the palm of your hand, you take control of your adventures and wake up in a new, selected destinations every day. The project is based on VW’s self-driving camper ID Buzz.
Animated prototype showcasing the full user journey of the app. Video length is 1:35.
Excerpt screens of the onboarding flow. Onboarding is vital when presenting users with unfamiliar technologies like autonomous driving vehicles.
Interactive prototype showing the animation from the splash screen of the app to the onboarding flow.
Home screen where the user can search for destinations. The user can see how many nights it takes to travel to various destinations, on the continent. The Explore section delivers inspiration for the next adventure.
On the Search Result screen, the user can add destinations to their journey and give the user an overview of popular attractions in the area.
Interactive prototype of the My Journey screen, where the user can get an overview of the planned journey and reorder or remove destinations.
My Journey screen.
Map Overview screen of the users planned journey showing departure and arrival times.
Booking screen, where the user can select the number of travel days and the type of vehicle she wishes.
The surface design is inspired by well know travel, booking and map tools we are all familiar with, and use every day. This ensures that the user feels right at home even when venturing out on a new, technologically driven adventure.
I created an explainer video for the project, to get users excited and explain this new mode of travel in a simple and intuitive way.
Illustration for explainer video.
Illustration for intro of explainer video.
Illustrations for app and explainer video.
Animated logos in large and small version for the dynamic visual identity.
The final logotype for the Friga concept. The curved lines in “F” and “A” represent two eyes getting a good night’s sleep while Friga drives towards tomorrow’s destination.
Friga logotype with construction lines.
Sketches for the first concept for the logotype and sketches for the dynamic logo and app illustrations.
Early logo experiments to explore a wide array of visual directions. The concept of the sleeping eye, that opens up to new adventures, is finding its form.
Experiments with different typographic combinations in the Friga universe in order to determine the typographic branding of the project.
Visualisation of what your holiday in a self-driving camper would
feel like with Friga by your side.
VW’s ID Buzz will be the first self-driving camper in the world. The camper is the primary inspiration for the Friga project.
The various phases of the users’ experience with the product: before, during and after. Friga is primarily an ‘escapist’ and ‘aesthetic’ experience.
A low-fidelity, low-cost UX wireframe prototype was used in the early development phase to test the product on end users, before further design resources are invested into the final solution.
The Friga project won the Design Matters’ student competition at DMJX. I was invited to present the project to a number of designers from Netflix, Dropbox, FIFA, etc. at the international Design Matters conference in Copenhagen.