Ingeniørforeningen IDA

Ingeniørforeningen IDA har over 130.000 medlemmer der hver dag benytter IDA’s brede portefølje af digitale værktøjer. IDA’s mange microservices og sites er en central del af forretningen og er med til at placere foreningen som en af Danmarks mest toneangivende foreninger. Som del af afdelingen Digitalisering og Markedsføring havde jeg som foreningens eneste designer ansvar for at udvikle IDA’s virtuelle tilstedeværelse sammen med afdelingens mange programmører.

Scent

In collaboration with Sonic College we* created an interactive experience-site. For this assignment we were handed two secret scents. The scents were supposed to inspire us to create an experience in sound and visuals. For both the sound- and visual designers it was unfamiliar to translate the sense of smell to our respective fields.

*Matias Porsborg Pedersen (sound-designer), Interaktive designers: Caroline Illemann Hansen, Maria Hessellund Utzon, Joshua Chronstedt Englar.

_Syndahvs_erne_mockup_Main_page

Sydhavsøernes Frugtfestival

The task is to make young people, from the larger cities of Denmark, become interested in the fruit festival “Sydhavsøernes frugtfestival” (directly translated: South Sea island fruit festival) a hundred miles south of Copenhagen. My solution is to create an authentic dining experience for the young metropolitan foodies with a high profile chef from the region. And to make it as easy as possible for the new target audience to get to the festival. The solution consists of visual identity, logo, illustrations, promotion video, webdesign, social media posts, festival armbands and menu card.