Monthly Archives: June 2017

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Sydhavsøernes Frugtfestival

The task is to make young people, from the larger cities of Denmark, become interested in the fruit festival “Sydhavsøernes frugtfestival” (directly translated: South Sea island fruit festival) a hundred miles south of Copenhagen. My solution is to create an authentic dining experience for the young metropolitan foodies with a high profile chef from the region. And to make it as easy as possible for the new target audience to get to the festival. The solution consists of visual identity, logo, illustrations, promotion video, webdesign, social media posts, festival armbands and menu card.